Videoslots enters US through Caesars access deal

Online casino operator Videoslots Group is to enter the US for the first time after agreeing to a market access deal with Caesars Entertainment.

Malta-headquartered Videoslots will launch its Mr Vegas brand in the state of Pennsylvania in 2023, using its proprietary platform and the Caesars licence.

The joint venture then expects to roll out its proposition across the country as more and more states regulate casino product offerings.

Videoslots chief executive Alexander Stevendahl said the move represents an exciting opportunity for the group to connect with US players for the first time in the growing market.

He said: “We are excited to start executing our plans in the US, which has huge growth potential, starting with the great state of Pennsylvania. Thanks to a distinctive name like Mr Vegas and an innovative product, I am confident it will become one of the casinos of choice for players.

“This is a significant milestone in our strategy, having enjoyed significant success with our product in a host of markets, including Sweden, the UK and Denmark. We are now aiming for something similar in the US as we move towards our goal of becoming the world’s leading casino operator.”

Videoslots recently promoted Henrik Enesund to the position of head of casino.

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Author: Raymond Fleming