Svenska Spel partners Swedish trotting association

The Sport & Casino arm of Swedish operator Svenska Spel has entered into a partnership with Svensk Travsport, the country’s national trotting association.

The deal will run for three years and will grant Svenska Spel Sport & Casino access to official data and streams from Swedish harness races.

Svenska Spel said the new partnership would allow it to further support the development of the sport of trotting in Sweden and the launch of new trotting betting products.

Trotting betting is already available on Svenska Spel Sport & Casino through an existing deal with France’s Pari-Mutuel Urbain (PMU).

“We have a successful history of delivering unique and in-house sports products, and we will continue to do so now we have this collaboration in place,” Svenska Spel Sport & Casino chief executive Fredrik Wastenson said.

“This is also an important first step towards being able to participate in and develop the sport that we have been looking forward to for so long.”

Svensk Travsport chief executive Maria Croon added: “We look forward to the collaboration with Svenska Spel Sport & Casino, which is a large and important player in the gaming market.

“We have high hopes that this can further increase interest in the trotting sport in the future.”

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Author: Raymond Fleming