Sportradar has appointed Eric Conrad to the newly created role of managing director of strategic partnerships and content for North America.
Reporting directly to chief commercial officer Eduard Blonk, Conrad will build upon the foundation established by the US Sports Content and Partnerships (SCP) team.
The SCP team, which will now report to Conrad, has in recent years secured partnerships with properties such as the National Hockey League, National Basketball Association and Major League Baseball.
Conrad will now work closely with Sportradar’s media and betting partners to maximise commercial returns, as well as pursue new, long-term partnerships.
He joins Sportradar after over 11 years with Univision Communications, where he was most recently executive vice president of sports programming and acquisitions. Conrad also spent time as senior vice president of sports programming and acquisitions, vice president of sports programming and general manager of Fifa World Cup and Fifa properties, and vice president of sports while with the business.
Prior to this, Conrad was head of programming and acquisitions at TUDN for three-and-a-half years, while he was also senior director of programming and acquisitions for ESPN Inc. and direct of programming and acquisitions for ESPN Deportes at ESPN.
His other roles included manager of Latin American and US Hispanic sales and marketing for Major League Baseball and also coordinator for international television at the National Basketball Association.
“Eric joins Sportradar at a time of rapid growth for the North American market,” Blonk said. Eric has the leadership track record and experience we believe are critical to lead the regional SCP team, including the ability to forge additional partnerships, a strong focus on value creation with the sports fan in the centre and a focus on delivering value to our customers.”