Online gambling affiliate tracking software provider Routy has launched its first major funding round with the aim of raising €400,000 (£333,505/$434,414).
The raised capital will be used to increase marketing activity and drive awareness of Routy, as well as build and scale Routy’s sales team, and improve user experience and onboarding.
Routy said it would target well-connected investors from within the gaming industry to help strengthen its busines profile and product offering, as well as facilitate talks with affiliates and operators.
The provider said it would also be interested in working with investors from outside of the gambling industry.
“Affiliates need to be able to access data at the user level if they are to be able to deliver a superior experience and ultimately improve revenues, and Routy has been developed to deliver just that,” Routy founder Haim Bell said.
“It is also vital for affiliates to be able to have all of their traffic stats in a single place, as most spend a great deal of time clicking through the portals for each of the brands they work with. This can be a full-time job for affiliates working with hundreds of brands.
“Again, Routy has been developed to provide this single point of access for all traffic stats and data, significantly reducing the resource required to manage data and ultimately revenues.
“We have developed a powerful platform that is already helping affiliates, but with this funding round we are looking to scale up our sales and marketing activity to make more companies aware of how we can benefit them.”