PointsBet has appointed Brett Jackman as the new vice president of strategy for its Canada business.
Reporting directly to PointsBet Canada chief executive Scott Vanderwel, Jackman will support the operator with its ongoing growth plans in the country.
Jackman will bring over 15 years of professional experience as a strategy and transformation leadership to PointsBet, having advised a number of North American businesses on growth strategy initiatives including new market and product launches.
He joins the operator from Rogers Communications (RCI), where he was senior director of corporate strategy, serving as a strategic advisor and thought partner to senior leadership while helping drive long-term strategy across RCI’s core business units.
This included playing a role in RCI’s efforts to bring high-speed connectivity to underserved rural and indigenous households across Ontario and Atlantic Canada, while he also had a major part in RCI’s deal to acquire Shaw Communications.
Prior to this, Jackman was a senior consultant with global business strategy consultancy Accenture Strategy, where he focused on clients in the media, telecommunications and technology sectors.
“The opening of the regulated igaming market in Ontario represents one of the most exciting business opportunities within Canada in recent memory,” Jackman said. “As the industry collectively continues to build, we know this space will soon touch so many Canadians from coast to coast to coast.
“I look forward to playing a role in ensuring that PointsBet Canada capitalizes on this incredible opportunity and delivers a truly authentic and differentiated product experience for Canadian sports fans.”
Vanderwel added: “Brett’s expertise and vision will be absolutely crucial in helping shape PointsBet Canada’s priorities as we forge further ahead into the budding sports betting landscape.
“As our commitment so far has shown, PointsBet Canada has big ambitions, and I am thrilled to have Brett alongside us moving forward to help shape and drive our growth agenda, building upon the strong foundation we’ve assembled thus far.”
The appointment marks the latest step in PointsBet’s Canadian expansion plan, having earlier this month entered into a partnership with Canadian professional sports and real estate business Maple Leaf Sports & Entertainment.