Playtech launches in Ontario with NorthStar

Gambling software development company Playtech has launched in Ontario through its partnership with NorthStar Bets.

The launch sees Playtech’s IMS platform, casino and live casino technology offered to bettors in the province.

Playtech and NorthStar Bets’ strategic partnership was announced earlier this year. Under the deal, Playtech agreed to supply software and services to NorthStar.

Shimon Akad, chief operating officer at Playtech, said: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America.”

“Essential to Playtech’s success is our ability to form key strategic partnerships with industry leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we’re delighted to be working alongside them to build a market leading responsible gambling proposition.”

Michael Moskowitz, chief executive officer at NorthStar, added: “NorthStar Bets puts consumers at the centre of an immersive and content-driven experience. Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection.”

“Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivalled multichannel technology we are uniquely positioned to become a leader in the Canadian igaming market.”

The partnership was announced several months before Ontario opened its regulated online gambling market on 4 April. The market’s opening was the culmination of three years of work, following the announcement that the province was ending the lottery’s legal monopoly on online gambling in 2019.

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Author: Raymond Fleming