Starting from June, the SKS365 group’s sports information portal will be ‘on air’ on the tv channel with “ad hoc” video clips and odds comparison.
All the content will be also available on Sportitalia app
The partnership between Planet Entertainment – a SKS365 group company – and Sportitalia, the tv channel dedicated to sport, available on the 60 Italian digital channel – goes one step further. Thanks to the new agreement – effective from June 2022 until June 2023 – new content, analyses, statistics and football trivia powered by Planetwin365.News will be broadcasted on Sportitalia Tv.
The daily appointment (from Monday to Friday) will be scheduled at 8.55 pm, with the “Focus on” video-pills. Curiosities and statistics about the match of the week will be provided by Planetwin365.News editorial staff. These contents will also be sent via “push notification” on the Sportitalia app, which has reached 800,000 downloads so far.
The agreement also includes a space during the “Talk e Live” and “SportitaliaMercato” tv shows. Alongside the editorial content there will be room also for advertising: the Planetwin365.News banner will be present during the 150 championship and Coppa Italia Primavera matches, an exclusive of Sportitalia. In addition, the agreement includes advertising campaigns starring the PlanetPay365 multi-service platform, starting with three promotional videos made in collaboration with ACF Fiorentina.
“We are delighted to expand our agreement with such a prestigious partner like Sportitalia. This renewed synergy will allow us to spread new sports content and other curiosities to all football fans and beyond”, commented Anniina Rantala, Marketing Director at SKS365. “The goal for the upcoming months is to get even closer to the fans and to a broader audience through the strong connection with sport. This will go along the enhancement of our product portfolio, from value- added services to information, in order to offer more and more global level of entertainment”.
“The agreement between Sportitalia and Planet Entertainment allows us to strengthen the collaboration that started last season and to enhance Planetwin365.News’ content through tv programs created by our editorial staff and tailored for our partner”, commented Michele Criscitello, CEO of Sportitalia. “Our network is chosen by the brands operating in sports entertainment, as it is the only one that manages to create a tailored strategy for each operator through daily and frequent contact with the audience, allowing the partners to reach their positioning and branding objectives”.