MaximBet has entered into a global partnership with Nicki Minaj, in a deal that will see the singer become an investor in the Carousel Group brand.
Minaj will serve as a global ambassador for MaximBet and work with the online operator on merchandise, parties, partnerships, fan experiences and branding, with the aim of bringing together entertainment, sports, celebrities and betting.
The singer will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet board of directors and be actively involved in the operator’s growth plans.
MaximBet launched late last year in partnership with international media company Maxim. The brand is currently live in Colorado with market access in 11 additional US states and the Canadian province of Ontario.
“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” MaximBet chief executive Daniel Graetzer said. “Her role as a strategic advisor to MaximBet will be invaluable to us.
“She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand.”
Minaj added: “I’m ready to fully step into my potential as a young, influential Queen and owner and open doors for others to dream big. Get ready for the sexy parties and remember, scared money don’t make no money!”