Sports betting supplier Kambi has signed a multi-year sportsbook agreement with sports betting operator Carousel Group’s MaximBet brand.
The deal will see MaximBet, named for the men’s magazine, integrate Kambi’s sportsbook platform into its own offering, as it expands across North America.
MaximBet hopes to launch in several US states – Indiana, Iowa, New Jersey, Ohio and Pennsylvania – in addition to Colorado where it is already live. The company also has plans to launch in Canada in 2022.
“When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world,” MaximBet chief executive Daniel Graetzer said. “Teaming up with Kambi – the world’s most prestigious sports betting technology supplier – makes this promise even more of a reality.
“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators. If
MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
Kambi believes the partnership will “have a small positive impact on Kambi’s 2022 revenue”. The deal comes after the supplier reported strong results for the third quarter of 2021.
“Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players,” Kambi CEO Kristian Nylén commented.
“The management team at Carousel Group understand the benefits of Kambi’s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and leverage the strength of the Maxim brand.
“This is an important partnership for Kambi as we continue to strengthen our global network and we look forward to working closely with MaximBet to aid its expansion across the US.”