Gilad Naim will join online casino and sportsbook provider Soft2Bet as its new chief commercial officer.
Naim previously served as director of operations and product leadership at Nasdaq Nordics-listed supplier Aspire Global. He has also held senior roles at Neogames and Nuvei. He brings with him experience across a multitude of roles in the industry, having worked in roles related to payments, risk assessment, identity verification and other operational matters.
In his new role, he will be heading the senior leadership team, working on Soft2Bet’s commercial expansion of its platform and business solution services.
Soft2Bet CEO Boris Chalkin welcomed Naim as a key hire to “better incorporate and establish these strategies, stimulate growth, and set up new business prospects.
“We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”
Naim said he was particularly excited to join the supplier at this time.
“This is a fantastic time to be joining Soft2Bet, one of the fastest-growing companies in the industry. The company truly is a technology-driven company with an outstanding product.
“The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”
This news follows Soft2Bet securing its Danish gaming licence in January as part of the company’s growing presence in the Nordics.