Genius Sports partners golf’s PGA Tour for new fantasy game

Genius Sports has linked up with golf’s PGA Tour to launch a new free-to-play fantasy game for the organisation’s European Tour.

The game will challenge participants to predict the six leading players for each event week of the season, with a new Selection Cap feature limiting how many times players can select each individual golfer.

Players that are successful with their predictions can win a range of unique prizes.

The partnership will also include Genius Sports and the PGA Tour collaborating on data-driven marketing efforts to attract new players to the game.

“The Tour’s previous fantasy games have proven extremely popular, and we are always looking at new ways to further enhance the fan experience,” European Tour deputy chief executive and chief commercial officer, Guy Kinnings, said.

“Genius Sports was a natural partner for the launch of a new DP World Tour edition, given their well-established reputation developing Fantasy games for some of the world’s biggest sports rights holders.”

Genius’s head of sales for fan engagement, Judd Goldstein, added: “Working closely with our partners to build completely customized tools that engage and immerse their fans is vital in an increasingly competitive sports landscape.

“This partnership combines our expertise in both free-to-play games and data-driven marketing, providing the European Tour group with a bespoke solution to engage and attract golf fans right around the world.”

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Author: Raymond Fleming