Sports streaming business DAZN has appointed Mark Kemp, currently chief executive of BoyleSports, to lead its new sports betting brand as CEO.
Kemp will bring more than 20 years of experience to DAZN Bet, a venture that was only announced last week.
Kemp has been CEO of BoyleSports since July 2021, when he joined the bookmaker from UK Tote Group, where he had served as managing director for just under two years.
Prior to this, he spent three years with Ladbrokes Coral, first as product director and later managing director.
Kemp also had a spell as gaming director for digital, retail and omnichannel at Coral, prior to which he held various roles outside of gaming with the MJTB Consultancy, Travelodge, De Vere Group and Whitbread.
“I am delighted to be joining Dazn Bet to launch such a new and exciting international brand,” Kemp said. “With the strength and expertise of Dazn in sports media, we will deliver something recreational and relevant to today’s audience.
“I am looking forward to working with the new team and DAZN to build an engaging and responsible new entertainment proposition for sports fans across the world.”
DAZN Group executive vice president of betting, Ian Turnbull, added: “Sports betting partnerships are just one of the ways in which Dazn is going to deliver more exciting and richer content for its customers.
“We know that fans want more integrated, immersive, and interactive experiences as they enjoy long form content. DAZN is giving them that.”
Last week, DAZN announced that it had partnered with betting and gaming supplier Pragmatic Group in order to roll out DAZN Bet, which is set to soft launch in August.
The streaming giant will launch a new business, headquartered in Gibraltar, to operate sports betting under the new brand, which will do business “in multiple regulated territories”.
The platform for this product will be provided by Pragmatic, which only announced its sportsbook product earlier this month, through an exclusive multi-year deal with the media group.