Caesars Sportsbook has partnered with the New York Racing Association (NYRA) to become an official sports betting marketing partner of the NYRA Triple Turf Series.
Through the partnership, Caesars will offer its customers sports betting promotions and offers both at NYRA’s Belmont Park and Saratoga Race Course sites and across the state through its mobile product. Mobile betting in New York launched earlier this month, with Caesars being one of the first four operators to go live.
In addition, Caesars sportsbook customers will have access to VIP hospitality at NYRA’s racetracks.
“This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport,” Eric Hession, co-president of Caesars Digital, said.
“We couldn’t be more excited for this partnership to reach horse racing fans and look forward to our involvement with NYRA’s premier thoroughbred racing.”
Tony Allevato, NYRA’s chief revenue officer and president of NYRA Bets, said Caesars’ brand power was a significant reason why his business agreed to the deal.
“Caesars has been a household name in the gaming and entertainment industry for decades,” he said. “NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future.”
NYRA has already partnered with MGM-Entain joint venture BetMGM, in a deal announced in May.