Bragg’s Oryx expands in Netherlands with 711 deal

Oryx Gaming has expanded its presence in the Netherlands through a new player account management services and content deal with fledgling Dutch online casino brand 711.

The Toronto-headquartered Bragg Gaming subsidiary will provide its proprietary PAM platform for igaming to the brand, which is set to launch after obtaining its operators’ licence. Oryx will also deliver games developed by its in-house studios as well as exclusive content from partner studios.

The partnership represents the supplier’s third agreement to provide its PAM platform to an igaming operator for the Netherlands market and its fifth agreement to supply online gaming content in this market.

Chris Looney, chief commercial officer at Bragg, said: “We’re well aware of how powerful and agile our turnkey solutions are for those beginning online operation in new markets. Our new partnership with 711 is a testament to their trust in our ability to provide them with the igaming platform and content that will help them successfully launch and grow their presence in the Netherlands.

“We have established a very strong platform and content presence in the Dutch iGaming market and we are thrilled to make further inroads into this exciting space together with a local and well-established operator.”

Bragg said it expects to announce additional platform and content agreements in the coming months as it continues its expansion in regulated European markets.

Gilles De Backer, chief operating officer at 711, said: “We are very pleased with the licence approval in the Netherlands and had the pleasure to cooperate with Oryx for the licence approval process. They offered us everything we needed to get the licence and are still offering us great support.

“Before we started our operations in this market we looked into many other platforms. Today we are certain that we made the right call.”

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Author: Raymond Fleming