Sportradar has entered into a multi-year integrity partnership with the National Association for Stock Car Auto Racing (Nascar).
Under the deal, which expands on an existing relationship, Sportradar Integrity Services will provide Nascar with bet monitoring and reporting with its Universal Fraud Detection System (UFDS).
This arrangement will cover all races in the Nascar Cup Series, Nascar Xfinity Series and the Nascar Camping World Truck Series.
Sportradar will also supply Nascar with its education and prevention services to deliver an annual in-person integrity workshop and online eLearning tutorial.
Nascar will also leverage Sportradar’s intelligence and investigation services, as well as its integrity audit service, while Nascar will be the first North American sports league to receive Sportradar’s handle estimation and reporting service.
This new service, Sportradar said, consists of four quarterly race handle reports and one annual American sports betting handle report, allowing Nascar to analyse how fans engage with the sport through betting and providing Nascar with a window into US betting trends.
“Our partnership with Sportradar is a foundational component to the success of Nascar’s involvement with sports betting,” Nascar’s managing director of sports betting Joe Solosky said.
“When we began our journey into legal sports betting, our first priority was to protect the integrity of our product. Through this renewal, we’ll continue to ensure that our drivers, teams and industry stakeholders are educated on our policies.”
Sportradar Integrity Services’ director of global partnerships, Andy Cunningham, added: “Nascar’s unwavering commitment to upholding the highest levels of competitive integrity has been instrumental to its success, and we look forward to continuing to safeguard their sport through our growing portfolio of industry-leading products and solutions.”